TTLV: Nghệ thuật tuyên truyền của Báo Hànộimới qua cuộc thi “Cả nước cùng Thủ đô hướng tới 1000 năm Thăng Long-Hà Nội”

INFORMATION ON MASTER’S THESIS

1. Full name: Kieu Duy Chanh; 2. Sex: Male 3. Date of Birth: 23/07/1973; 4. Place of birth: Can Kiem Commune, Thach That Province, Hanoi City. 5. Admission decision number: 1355/2008/QĐ-XHNV-KH&SĐH, Dated 24 October by Master of the University of Social Science and Humanity, Hanoi National University. 6. Changes in academic process: None 7. Official thesis title: Propagating art of Hanoimoi newspapers through the competition"the whole country together with the capital toward a thousand years of Thang Long-Ha Noi" (from 2001 to 2010). 8. Major: Journalism Studies; 9.Code: 60.32.01. 10. Supervisor: Professor – Doctor. Nguyen Thi Minh Thai, expert of Press and Communication Department, Hanoi National University 11. Summary of the findings of the thesis: The purpose of this thesis is to research on writing works through the works joining in the contest “Countrywide people and Hanoi Capital towards ceremony of Thang Long 1000 year - old ” to highlight the communication issues about Thang Long – Hanoi of the Hanoimoi newspaper Based on the surveys on the 828 writing works attending the contest, the thesis has drawn out some experience for both organisers and writers who joint in the contest. It is to provide the solutions for eliminating the short-comings of contests in future. It is necessary to frequently exchange on professional skills and techniques for the co-ordinators; effectively using the resources; having a proper mechanism to pay privately to the authors in necessary cases; in addition, organising many different contests with certain and clear time schedule. The contest have especially brought in play its traditional cultural values. It has took part in maintaining and protecting the Cultural values of Thang Long – Ha Noi; constructing and developing the cultural life and spirit at the foundation level; exploiting tourism based on cultural, historic, art and spiritual values…. The thesis has additionally constructed an organising model of a “Long term” contest for the Hanoimoi Newspaper which will be applied towards the Ceremony of 60th year of this newspaper’s first daily publication and the Ceremony of 1010 year- old of Thang Long-Ha Noi. 12. Practical applicability, if any: The thesis is considered as a consulting document for Press management, Journalists and other concerns on the related content. 13. Further research directions: The Art of Communication of the Hanoimoi newspaper through the writing contests 14. Thesis-related publications: N/A